Scientists are realizing that our attempts over the past 20 years to understand a “universal human psyche” are misguided because there is no universal human psyche. And their main sample group – Americans – is one of the weirdest groups out there.
Culture plays such a huge role that one cannot remove psychology, neuroscience or any other science from the context of culture. This has huge implications for the future of research and science. Now scientists are beginning to realize that any future study must take into context the role that culture has in human perception and behavior.
Ara Norenzayan is leading the way by looking at how culture influences perceptions of religion.
Excited to see future studies that will take into account different cultures when looking at sex, love and attraction!