Surprising new research from the University of Texas suggests that people who often say “I” are less powerful and less sure of themselves than those who limit their use of the word. Frequent “I” users subconsciously believe they are subordinate to the person to whom they are talking.
“There is a misconception that people who are confident, have power, have high-status tend to use ‘I’ more than people who are low status,” says Dr. Pennebaker, author of “The Secret Life of Pronouns.” “That is completely wrong. The high-status person is looking out at the world and the low-status person is looking at himself.”
-From the Wall Street Journal.