From World Online Observer:
Jimmy Nelson hopes the photographic project will create a greater awareness of the beauty and individuality of the people he has encountered and encourage a positive dialogue between the tribes and the modern world.
He said: ‘The essence of the project is to make people aware of how scarce their individuality is. Not to be patronizing, but to say this is what you are and to show them they have a value that is precious.
‘The world is changing and we’re not going to stop it, but I hope in my own way, to encourage them not to abandon everything that makes them so individual.’